Build a competitor watchlist that makes your next content brief more useful.

Give each account a reason to be on the list.

A competitor watchlist can become another feed to scroll. Start with a question instead: how do brands explain the product, handle an objection or make a routine worth watching?

Include direct competitors, adjacent brands and creators your audience might already follow. Catchrise groups a brand’s Instagram and TikTok profiles so you can keep the context together while inspecting the platform and metric behind each post.

Make the review a repeatable routine.

Save a view with your chosen accounts, a rolling period and a useful sort order. A recent views-per-hour view can surface video momentum; an Instagram carousel view sorted by likes can support a different kind of creative research.

• Inspect recent gains rather than relying only on lifetime totals.
• Keep missing measurements distinct from a measured zero.
• Use account follower changes as context, without assigning the gain to one post.

Bring evidence into the brief, not a copy of the post.

For example, several skincare brands may be showing an evening routine. Save the posts whose progress you want to inspect and note what differs: the problem introduced, the demonstration, the pace and the objection addressed. You can examine these yourself in the originals; Catchrise does not automatically score those creative elements.

Choose an approach that fits your product and voice. A competitor’s organic response is useful context, but it does not reveal their revenue, acquisition cost or customer retention.