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Freelancers / Practical guide

Turn your ecommerce research into a pitch worth reading.

Find relevant brands and bring a specific content opportunity to the conversation.

Choose the kind of client you can help.

“I can help with your content” is easy to ignore. A focused observation gives a brand a reason to listen. Start with a category you understand and a service you can deliver well: product video, carousel design, content strategy or creative production.

Use hashtag discovery to explore a category and inspect the returned posts. Follow relevant public accounts to build a closer view over time. This is a research routine, not a database of verified leads or contact details.

Look for a specific, visible opportunity.

Compare a brand’s formats and examine relevant competitors. Perhaps a clear product demonstration is gaining comments while the brand you want to approach mostly posts static pack shots. Save the examples and note the exact idea you would adapt.

  • Inspect several posts before drawing a conclusion.
  • Use comparable likes or comments for images and carousels; do not substitute video views.
  • Check the brand’s website yourself to understand its offer and whether your service is a fit.

Make the first conversation concrete.

For example: “I noticed that your product answers a problem people often ask about. I’ve outlined a short demonstration that starts with that problem and shows the product in use.” Add one relevant observation and one deliverable you can explain.

A recorded gain can support your research, but it is not evidence that the brand has a weak strategy or needs to hire. Keep the pitch respectful and focused on what you could contribute. Catchrise does not send outreach or qualify a prospect’s buying intent.

Try this

Choose five brands in one category. Prepare a short note for each: the observation, an example and one service you would propose.

Catchrise

Put the research into practice.

Explore the demo: choose a post, inspect its growth and see the content behind the numbers.

Explore the demo