Freelancers / Practical guide
Turn your ecommerce research into a pitch worth reading.
Find relevant brands and bring a specific content opportunity to the conversation.
Choose the kind of client you can help.
“I can help with your content” is easy to ignore. A focused observation gives a brand a reason to listen. Start with a category you understand and a service you can deliver well: product video, carousel design, content strategy or creative production.
Use hashtag discovery to explore a category and inspect the returned posts. Follow relevant public accounts to build a closer view over time. This is a research routine, not a database of verified leads or contact details.
Look for a specific, visible opportunity.
Compare a brand’s formats and examine relevant competitors. Perhaps a clear product demonstration is gaining comments while the brand you want to approach mostly posts static pack shots. Save the examples and note the exact idea you would adapt.
- Inspect several posts before drawing a conclusion.
- Use comparable likes or comments for images and carousels; do not substitute video views.
- Check the brand’s website yourself to understand its offer and whether your service is a fit.
Make the first conversation concrete.
For example: “I noticed that your product answers a problem people often ask about. I’ve outlined a short demonstration that starts with that problem and shows the product in use.” Add one relevant observation and one deliverable you can explain.
A recorded gain can support your research, but it is not evidence that the brand has a weak strategy or needs to hire. Keep the pitch respectful and focused on what you could contribute. Catchrise does not send outreach or qualify a prospect’s buying intent.
Choose five brands in one category. Prepare a short note for each: the observation, an example and one service you would propose.